Sail Racing

Total Commitment

Sail Racing is a highly innovative clothing brand. In their pursuit to produce the best fitting apparell and most appealing designs Sail Racing incorporate exciting new materials and technically advanced solutions from industries outside their own. We act as a full service digital communication agency for the brand. We are responsible for the brand´s digital experience. That includes web design, film production, online communication and campaigns.

Story driven campaigns
and visually engaging content


Adstream’s solution is based on a good balance between intuitive functional structure and inspirational design while at the same time resolving complex technical requirements with limited resources.

Full brand experience across all devices

Our role in this project included strategy, concept, UX design, visual design, art direction and of the front-end development.

Sail Racing provides technical racing gear and shore gear for the ORACLE TEAM USA. ORACLE TEAM USA has been an integral part of the Sail Racing communication and campaigns.

Collection Catalogues re-design

In a campaign for the completely new womens collection we added a inspiration catalogue primarily for retailers explaining the concept and products in line with the Sail Racing brand tonality.

Sail Racing online store re-design