fbpx

Axopar

The market leader reborn –
 Campaign
The market leader reborn –
 Campaign
This is a dawn of a new revolution for Axopar. By featuring a host of previously unseen innovations and unique, technical ‘firsts’, as well as improved creature comforts and a whole new space experience, the latest incarnation is a breath-taking, progressive and strongly customer-focused product. We made a launch campaign for the reveal at Cannes Yachting Festival and the communication leading up to the official World Premiere at boot Düsseldorf 2020!

Deliverables

Concept
Graphics
Ads
Development
Videography


Launch Site  — 

axopar-rev

A camouflaged version of the boat was first previewed for the press, followed by a social media launch. The graphic manner throughout the campaign was a take on the customized camo pattern and gave a sense of disruption when Axopar broke in to the feed. A series of launch videos was posted as a build up highlighting features and details.

The campaign gave the launch a wide exposure and resulted in a massive interest and engagement both in social channels, by the press and at the fairs.

Axopar-rev3
Axopar-rev4
Say hi!

hi@adstream.se
+46 ( 0 )31-74 98 000

hi@adstream.se
+46 ( 0 )31-74 98 000

Pejlingsgatan 13
426 76 Västra Frölunda