fbpx

Axopar

The market leader reborn –
 Campaign

The market leader reborn 

This is a dawn of a new revolution for Axopar. By featuring a host of previously unseen innovations and unique, technical ‘firsts’, as well as improved creature comforts and a whole new space experience, the latest incarnation is a breath-taking, progressive and strongly customer-focussed product. We made a launch campaign for the World Premiere at boot Düsseldorf 2020!

Deliverables

Concept
Graphics
Ads
Development
Videography


Launch Site  — 

Concept
Graphics
Ads
Development
Videography

Launch Site  — 

axopar-rev

A camouflaged version of the boat was first previewed for the press, followed by a social media launch. The graphic manner throughout the campaign was a take on the customized camo pattern and gave a sense of disruption when Axopar broke in to the feed. A series of launch videos was posted as a build up highlighting features and details.

The campaign gave the launch a wide exposure and resulted in a massive interest and engagement both in social channels, by the press and at the fairs.

Axopar-rev3
Axopar-rev4
Say hi!

hi@adstream.se
+46 ( 0 )31-74 98 000

hi@adstream.se
+46 ( 0 )31-74 98 000

Pejlingsgatan 13
426 76 Västra Frölunda