Authentic Scandinavian Emotion

Varg is a young and exciting new outdoor brand. Varg stands out in the crowd with its Scandinavian natural coast feel. We were asked to create an  online experience that would let the customer experience the brand and to make each product a hero.

Connecting the brand with the customer

We wanted to create an inspiring and story driven experience that brings the brand closer to the customer. The combination of storytelling, online customer support and detailed product information gives the visitor a full brand experience.

With inspiring storys to tell and products that all has its own functionality and purpose, the customer can get a full brand experience. VARG now has a plattform where they can meet and easily communicate their customers.

We set out to create an inspiring and story driven experience, that positions the product in center and focuses on the details.